Marketing Manager

3 agencies. 49 accounts. $700K+ in managed ad spend. From email outreach to full-funnel lead generation.

Marketing manager with 3+ years of progressive agency experience across paid media, email marketing, LinkedIn outreach, lead generation, CRM automation, and performance media buying. Currently managing 49 client accounts across 20+ US states and Canada.

3+
Years Agency Experience
49
Accounts Managed
$700K+
Ad Spend Managed
20+
US States + Canada
$772
Best-in-class acquisition cost
Industry average: $5,880 (Wood Mackenzie, 2026)
Selected Work
Featured Case Studies

Detailed breakdowns of three campaigns from my current role. Full market research, strategy, infrastructure, and results with data.

Areas of Expertise
Full-Spectrum Marketing

Most marketers specialize in one channel. I have built expertise across the full marketing stack through progressive agency roles, each one adding new capabilities to the foundation.

Meta and Google AdsFull campaign architecture, audience research, budget allocation, and ongoing optimization across both platforms.
Landing Page StrategyMarket-specific landing pages designed to educate, build trust, and convert. Continuous A/B testing on headlines, offers, and structure.
CRM Build-Out and Pipeline ManagementGoHighLevel implementation with custom pipeline stages, ensuring every lead is tracked from first touch to closed deal.
Marketing AutomationLead nurturing sequences, cold lead re-engagement, appointment reminders, and retargeting workflows that run continuously in the background.
AI-Powered Lead QualificationAutomated bots that contact, qualify, and book leads within seconds of submission. Increasing contact rates and appointment bookings at scale.
Creative Direction and Split TestingDirecting ad creative production, managing creative refresh cycles, and testing AI-generated video, static images, and copy variations.
Performance Reporting and Sales AttributionTracking which creatives, funnels, and campaigns produce revenue, not just leads. Budget flows toward what generates closed deals.
Market Research and Competitive AnalysisDeep research into utility rate structures, state incentives, seasonal patterns, and competitor positioning before every campaign launch.
Career Progression
Three Agencies. Expanding Scope at Every Stage.

Each role built on the last. From foundational digital marketing to managing an entire client portfolio spanning two countries.

3
Lead Generation and Media Buying Specialist
Get Green Leads
Mar 2025 - Present
Managing 49 client accounts across 20+ US states and Canada. $700K+ in ad spend. Full-funnel systems: Meta Ads, Google Ads, CRM automation, landing pages, AI lead qualification, creative direction.
Meta Ads Google Ads GoHighLevel CRM Automation AI Lead Qualification
2
Lead Generation Specialist
Pedicel Marketing
Sep 2023 - Mar 2025
Led email marketing and LinkedIn outreach campaigns. Increased booked meetings by 60%. Conducted marketing audits that onboarded 3 new agency partners. Managed clients across fintech, healthcare, and agribusiness. PPC strategy across search and social platforms.
Email Marketing LinkedIn Outreach Lead Nurturing PPC Client Management
1
Digital Marketing Assistant
SalesRuby
Jan 2023 - Sep 2023
B2B lead generation for sales conferences (60% attendance increase). Social media campaigns. Collaborated with Learning and Development team to deliver marketing and sales training to clients across multiple industries.
B2B Lead Gen Social Media Sales Training
By the Numbers
Where I Spend My Time
6
Core Areas
Paid Media Buying (Meta Ads, Google Ads)
35%
Lead Generation and Campaign Strategy
25%
CRM, Automation, and Pipeline Management
20%
Landing Pages and Conversion Optimization
10%
Creative Direction and A/B Testing
5%
Analytics and Performance Reporting
5%
How I Work
The System Behind the Numbers

Three agencies with expanding scope at each stage. From foundational digital marketing to managing an entire portfolio of 49 client accounts across two countries.

Machine Gun
Phone-verified Meta lead forms with AI-powered instant qualification. Volume with verification. Every lead has a real, contactable number.
Sniper
Dedicated landing pages that sell, educate, and convert. High-intent prospects who book appointments directly. Consistently the highest-converting channel.
The Pipeline
Full CRM build-out with automation workflows, lead nurturing, retargeting sequences, and appointment management. No lead drops at any stage.
Platforms
Tools I Work With
Meta Ads (Facebook + Instagram)
Google Ads
GoHighLevel (GHL)
Google Tag Manager
Conversions API (CAPI)
Perspective Funnels
Landing Page Design
CRM Automation
AI Lead Qualification
A/B Split Testing
Get in Touch
Ready to talk?

Whether you're looking for a performance marketing partner or want to discuss how we can generate leads for your solar business, reach out through any of the channels below.

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