Marketing Manager

3 agencies. 50+ accounts. $1M+ in managed ad spend. From email outreach to full-funnel lead generation.

Marketing manager with 3+ years of progressive agency experience across paid media, email marketing, LinkedIn outreach, lead generation, CRM automation, and performance media buying. Currently managing 50+ client accounts across 20+ US states and Canada.

50+

Accounts Managed

$1M+

Ad Spend Managed

87%

Lower Acquisition Cost

vs. $5,880 industry avg

20+

US States + Canada

Scope of Work

What I Do

I don't just run ads. I build and manage the complete lead generation infrastructure, from market research to closed deal. Every system is custom-built for the specific market, utility landscape, and homeowner psychology.

Meta and Google AdsFull campaign architecture, audience research, budget allocation, and ongoing optimization across both platforms.

Landing Page StrategyMarket-specific landing pages designed to educate, build trust, and convert. Continuous A/B testing on headlines, offers, and structure.

CRM Build-Out and Pipeline ManagementGoHighLevel implementation with custom pipeline stages, ensuring every lead is tracked from first touch to closed deal.

Marketing AutomationLead nurturing sequences, cold lead re-engagement, appointment reminders, and retargeting workflows that run continuously in the background.

AI-Powered Lead QualificationAutomated bots that contact, qualify, and book leads within seconds of submission. Increasing contact rates and appointment bookings at scale.

Creative Direction and Split TestingDirecting ad creative production, managing creative refresh cycles, and testing AI-generated video, static images, and copy variations.

Performance Reporting and Sales AttributionTracking which creatives, funnels, and campaigns produce revenue, not just leads. Budget flows toward what generates closed deals.

Market Research and Competitive AnalysisDeep research into utility rate structures, state incentives, seasonal patterns, and competitor positioning before every campaign launch.

Selected Work

Featured Case Studies

Three markets. Three different utility landscapes, incentive structures, and homeowner psychologies. One system, adapted and deployed. Every campaign outperforms industry benchmarks by significant margins.

Residential Solar + Battery / Arizona

$155K+ in Revenue and 9.2x ROAS by Identifying the Battery Storage Opportunity

I identified that Arizona's battery incentives survived the federal solar credit expiration. Added dedicated battery campaigns after 2 months. Client scaled budget from $2,500 to $5,500/month.

Residential Solar / Illinois

$169K+ in Revenue from an 11-Month Campaign in America's Fastest-Rising Electricity Market

Ameren Illinois rates up 94% since 2021. I targeted bill payers specifically, built a dual-channel acquisition system, and delivered 24 closed deals at $956 per customer.

Residential Solar / West Virginia

6 Deals Closed in 30 Days with a 52% Lead-to-Appointment Rate in America's Toughest Solar Market

Coal country. 96% fossil fuel grid. Skeptical homeowners. I launched a landing page-first strategy targeting financial relief, not green ideology, and broke every conversion record in my portfolio.

What I Bring to Your Team

10 ways my systems, processes, and experience can drive real results for your business.

Not just ad management. Full-funnel thinking, revenue-focused systems, and a track record of turning ad spend into measurable profit.

$1M+ in managed ad spend across Google and Meta

3+ years hands-on with both platforms. Monthly aggregate spend ranges from $80,000 to $150,000 depending on the season. Individual client budgets range from $2,500 to $25,000+ per month. Over 50 client accounts managed in total, with up to 22 running simultaneously.

I have managed 22 accounts at once without a single one falling through

Morning scan via custom dashboard sorted by anomalies. High-spend accounts with issues get fixed first. New campaigns in learning phase get daily check-ins. Stable performers get weekly optimization. Every client call prepped with fresh numbers and recommendations.

When performance dips, I know exactly where to look and what to fix

CPL jumps 40%? I check in order: search terms, impression share, landing page, conversion tracking, quality score, and seasonal factors. Systematic checklist, not guessing. Fix the issue, monitor for 3-5 days, then optimize further.

I built a dual-channel acquisition system that consistently outperforms

Two parallel channels: the "Machine Gun" (phone-verified Meta lead forms for volume with quality) and the "Sniper" (dedicated landing pages for high-intent leads). Both feed one CRM pipeline. Budget shifts dynamically based on which produces more closed deals.

I ran a test that produced 4x the industry average appointment rate

West Virginia. Coal country. Skeptical homeowners. Landing page produced a 52% lead-to-appointment rate. Industry average is 8-12%. The insight: skeptical markets convert highest when the funnel educates before asking for commitment.

I diagnose root causes by following data through the funnel

Low CTR = creative/audience. Good CTR but low conversion = landing page/offer. Leads but low appointments = quality or follow-up. Appointments but no closes = sales process. I also check whether the sales team is working leads properly. Sales and marketing should be one team with shared KPIs.

I turned a failing campaign into $169K+ revenue at 7.4x ROAS

Client in Illinois burned by agencies delivering fake leads. I rebuilt everything: phone-verified forms, AI-powered follow-up, utility-specific targeting, dual-channel system. 669 leads, 121 appointments, 24 closed deals. Cost per customer: $956 vs $5,880 industry average.

My reporting connects marketing performance to sales outcomes

I report on the full funnel: Leads, Appointments, Closed Deals, Revenue. I include what happens after the handoff. Did the sales team contact them? How fast? What was the close rate? When close rate drops while lead quality stays the same, that is a sales conversation, not a marketing conversation.

I build complete CRM, automation, and tracking infrastructure from scratch

I do not just run ads. For every client I build: custom CRM pipelines (GoHighLevel), lead nurturing sequences, appointment reminders, AI qualification bots that text leads within seconds, landing pages, and server-side conversion tracking. No lead falls through at any stage.

I believe sales and marketing should be one team, and I build systems that make that happen

The biggest mistake companies make is separating marketing from sales. Marketing generates leads and throws them over the wall. Sales blames marketing. Nobody wins. My approach integrates both: CRM tracks the full journey, reporting shows both sides, and I push for sales team members to be on strategy calls. The best results I have ever produced came from clients where marketing and sales operated as one unit.

How I Work

The System Behind the Numbers

Every campaign runs on the same proven architecture, adapted for each market. Two acquisition channels feeding one unified pipeline. Verified leads, instant AI follow-up, and structured weekly optimization across every variable.

Machine Gun

Phone-verified Meta lead forms with AI-powered instant qualification. Volume with verification. Every lead has a real, contactable number.

Sniper

Dedicated landing pages that sell, educate, and convert. High-intent prospects who book appointments directly. Consistently the highest-converting channel.

The Pipeline

Full CRM build-out with automation workflows, lead nurturing, retargeting sequences, and appointment management. No lead drops at any stage.

Platforms

Tools I Work With

Meta Ads (Facebook + Instagram)

Google Ads

GoHighLevel (GHL)

Google Tag Manager

Conversions API (CAPI)

Perspective Funnels

Landing Page Design

CRM Automation

AI Lead Qualification

A/B Split Testing

Get in Touch

Ready to talk?

Whether you're looking for a performance marketing partner or want to discuss marketing management roles, partnerships, and consulting, reach out through any of the channels below.

Book a Call

Schedule a time that works

georgeazih241@gmail.com

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